<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.3" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>eKlick - Another way to stay informed</title>
	<link>http://www.eklick.info</link>
	<description>Information is vital!</description>
	<pubDate>Wed, 12 Mar 2008 11:14:05 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text</title>
		<link>http://www.eklick.info/2008/03/12/catch-the-best-leads-not-the-most-leads-by-using-qualifiers-in-your-ad-text/</link>
		<comments>http://www.eklick.info/2008/03/12/catch-the-best-leads-not-the-most-leads-by-using-qualifiers-in-your-ad-text/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 11:14:05 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[Budget Management]]></category>

		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/12/catch-the-best-leads-not-the-most-leads-by-using-qualifiers-in-your-ad-text/</guid>
		<description><![CDATA[Lead generation is one of the tougher challenges among paid search advertising. An even bigger challenge lies within generating qualified leads. This tends to be a problem within PPC because we know the more traffic we drive to our clients&#8217; sites, typically the greater our chances are of obtaining leads. But obtaining the most leads [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/12/catch-the-best-leads-not-the-most-leads-by-using-qualifiers-in-your-ad-text/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How To Launch a New Keyword: Hit the Ground Running!</title>
		<link>http://www.eklick.info/2008/03/10/how-to-launch-a-new-keyword-hit-the-ground-running/</link>
		<comments>http://www.eklick.info/2008/03/10/how-to-launch-a-new-keyword-hit-the-ground-running/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 07:17:26 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/10/how-to-launch-a-new-keyword-hit-the-ground-running/</guid>
		<description><![CDATA[When you load new keywords into your campaign, what is your initial bidding strategy? There has been some recent discussion on the best practices for setting bids on brand new keywords and I thought I&#8217;d throw in my two cents. If you want to quickly determine the keywords that will best enhance your PPC efforts, [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/10/how-to-launch-a-new-keyword-hit-the-ground-running/feed/</wfw:commentRss>
		</item>
		<item>
		<title>More Quick Fixes for Your PPC Account: Get More Clicks</title>
		<link>http://www.eklick.info/2008/03/10/more-quick-fixes-for-your-ppc-account-get-more-clicks/</link>
		<comments>http://www.eklick.info/2008/03/10/more-quick-fixes-for-your-ppc-account-get-more-clicks/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 07:14:02 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[PPC Strategies]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/10/more-quick-fixes-for-your-ppc-account-get-more-clicks/</guid>
		<description><![CDATA[Low Click-through Rate
Before you can worry about your conversion rate, or the quality of your conversions, you first need to get users to click on your ad! The realty on SERPs is getting more crowded each quarter, and drawing a user&#8217;s attention to your ad, and inspiring them to take action (i.e. click on your [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/10/more-quick-fixes-for-your-ppc-account-get-more-clicks/feed/</wfw:commentRss>
		</item>
		<item>
		<title>See How Easily You Can Improve Your PPC Performance</title>
		<link>http://www.eklick.info/2008/03/10/see-how-easily-you-can-improve-your-ppc-performance/</link>
		<comments>http://www.eklick.info/2008/03/10/see-how-easily-you-can-improve-your-ppc-performance/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 07:07:51 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/10/see-how-easily-you-can-improve-your-ppc-performance/</guid>
		<description><![CDATA[When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other &#8211; effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/10/see-how-easily-you-can-improve-your-ppc-performance/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Display &#38; Destination URLs Should Play Nice</title>
		<link>http://www.eklick.info/2008/03/10/display-destination-urls-should-play-nice/</link>
		<comments>http://www.eklick.info/2008/03/10/display-destination-urls-should-play-nice/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 07:02:35 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/10/display-destination-urls-should-play-nice/</guid>
		<description><![CDATA[Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail from Google telling me that some of my ads had been declined one full day [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/10/display-destination-urls-should-play-nice/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Positives of the Negative: Using negative keywords to enhance your campaign&#8217;s performance</title>
		<link>http://www.eklick.info/2008/03/10/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaigns-performance/</link>
		<comments>http://www.eklick.info/2008/03/10/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaigns-performance/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 06:59:17 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[PPC Strategies]]></category>

		<category><![CDATA[converting traffic]]></category>

		<category><![CDATA[enhance performance]]></category>

		<category><![CDATA[keywords]]></category>

		<category><![CDATA[ppc campaigns]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/10/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaigns-performance/</guid>
		<description><![CDATA[Using negative keywords in your campaigns allows you to filter out unwanted or irrelevant traffic to your site. Negative keywords eliminate the chances that your ads might show up for a keyword that you don&#8217;t offer. Negative keywords can help you control the clicks you receive, so they remain relevant clicks, and you&#8217;re only paying [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/10/positives-of-the-negative-using-negative-keywords-to-enhance-your-campaigns-performance/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Quality of Dynamic Keyword Insertion</title>
		<link>http://www.eklick.info/2008/03/09/the-quality-of-dynamic-keyword-insertion/</link>
		<comments>http://www.eklick.info/2008/03/09/the-quality-of-dynamic-keyword-insertion/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 00:03:11 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[Ad Texts]]></category>

		<category><![CDATA[dynamic keyword]]></category>

		<category><![CDATA[quality keywords]]></category>

		<category><![CDATA[quality score]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/09/the-quality-of-dynamic-keyword-insertion/</guid>
		<description><![CDATA[Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed:
&#8220;What I want to know is this - since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalize you or reward you for using [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/09/the-quality-of-dynamic-keyword-insertion/feed/</wfw:commentRss>
		</item>
		<item>
		<title>5 Ideas for A/B Testing Your PPC Ad Text</title>
		<link>http://www.eklick.info/2008/03/09/5-ideas-for-ab-testing-your-ppc-ad-text/</link>
		<comments>http://www.eklick.info/2008/03/09/5-ideas-for-ab-testing-your-ppc-ad-text/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 23:49:53 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[Ad Texts]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/09/5-ideas-for-ab-testing-your-ppc-ad-text/</guid>
		<description><![CDATA[With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/09/5-ideas-for-ab-testing-your-ppc-ad-text/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Learn the Basics of Testing Ad Copy: A PPC Primer</title>
		<link>http://www.eklick.info/2008/03/09/learn-the-basics-of-testing-ad-copy-a-ppc-primer/</link>
		<comments>http://www.eklick.info/2008/03/09/learn-the-basics-of-testing-ad-copy-a-ppc-primer/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 23:44:03 +0000</pubDate>
		<dc:creator>eKlick</dc:creator>
		
		<category><![CDATA[Ad Texts]]></category>

		<guid isPermaLink="false">http://www.eklick.info/2008/03/09/learn-the-basics-of-testing-ad-copy-a-ppc-primer/</guid>
		<description><![CDATA[One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy &#8211; or worse [...]]]></description>
		<wfw:commentRss>http://www.eklick.info/2008/03/09/learn-the-basics-of-testing-ad-copy-a-ppc-primer/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
